placewise

Episode 12: Not Your Mama’s E-Commerce

Guest: Ted McCaffrey, Omnichannel Enthusiast,

Business Development Consultant – Inventory Intelligence Data Analytics, Sensormatic

What is e-commerce? It used to mean buy online and the item was shipped to you. But in our new retail reality with the growing popularity of BOPIS (Buy Online Pick Up in Store) and BOPAC (Buy Online Pick Up At Curb) the gap between physical and online is closing. This week we talked to Ted McCaffrey, self professed “Omnichannel Enthusiast” from Sensormatic about which retailers are winning at e-commerce and why. Sensormatic delivers critical real-time insights to help retailers anticipate changes in merchandise inventory before it happens.

Find out where shopping centers fit into today’s e-commerce.

https://www.sensormatic.com/

Episode 11: Holiday 2020: What’s In Store For Stores?

Part 3 of Holiday 2020 Series

Guest: Dan Klenkar, Vice President – Enterprise Sales Radial, Inc.

It’s still holiday planning time for shopping centers, and what the holidays will look like this year is still a little fuzzy.  This week we’ve got Dan Klenkar from Radial, Inc. and we’re talking about what is happening with retailers, brands, and stores.  As the market-leader in Omni channel commerce technology and operations Radial,Inc. helps premier brands around the world like Aeropostale, Dick’s Sporting Goods, Ralph Lauren, and UNTUCKit, respond to industry disruption and compete in a rapidly evolving market.

Needless to say Radial, Inc. is staying very busy these days.

https://www.radial.com/

Give a listen to find out what’s happening with apparel and beauty retailers, Black Friday 2020 and more….

Episode 10: Holiday 2020: Yes Virginia, There Will Be Santa Photos Part 2 of Holiday 2020 series

Part 2 of Holiday 2020 series

Guest:  Brian Lutz, Cherry Hill Programs

It’s still July and that means it’s still holiday planning time for shopping centers!  This week we’ve got our old friend Brian Lutz from Cherry Hill Programs and we’re talking Santa Photos.  As the market-leader in experiential photography, operating holiday experiences in over 800 venues across the U.S., Canada and Puerto Rico, Brian and Cherry Hill bring a well informed  perspective on how Santa 2020 will happen in the wake of COVID.  

Listen to the podcast to get all the goods, but we’ll leave you with a few nuggets from the conversation – 900 Santas, glare proof plexiglass and camera angles.  And Michael Buble.  This one was fun.  Give it a listen!

Episode 9: Holiday 2020: A Gap Year For Santa?

Part 1 of Holiday 2020 Series

Guests:     John Carter, CEO Parker 3D

Evan Wadsworth, Director of Creative Strategy Parker 3D

It’s July and if you’re in the shopping center business that means it’s time to talk Santa!  With COVID-19 wreaking havoc across the retail world, we’re asking a few key people in the industry, what the Santa experience will look like in 2020.

First stop is John Carter and Evan Wadsworth from Parker 3D, an award winning creator of high impact interactive experiences. And while the elves at Parker 3D have been busy with story lines and alternatives for Santa 2020, we learned that there are generally four perspectives out in shopping center land.

  1. Head in the sand.  Yup, we’ve all been here and some of us still are.  That’s okay, because no one has been down this path before.
  2. Let’s step outside.  Some centers are moving holiday events or extravaganzas outdoors to parking lots or exterior venues.
  3. Let’s get digital.  Replacing the traditional Santa with a digital experience this year.
  4. Safe Santa.  Diehards are seeking ways to maintain a traditional Santa experience in a way that is safe for the kids and Santa himself.

Nothing is final and as we all know things will change between now and November.

Hear what Parker 3D has been seeing and how they are moving into this very unique holiday season.

Episode 8: Special Holiday Edition

Retail Therapy talks to some shopping center industry veterans about special holiday programs past and present designed to foster a true sense of community.

Episode 6: Mastering Mixed Use with Developer Mark Toro, of North American Properties

Part 1 of a 3 Part Series: Mastering Mixed Use
Guest host: Ajay Kapoor, CEO of TouchSource

Episode 5: What You Need to Know about Digital ADA Compliance

Guest: Jon Bomberger, Faegre Baker Daniels LLP

Find out what every shopping center professional needs to know about digital ADA compliance. What does Title III mean for your website and mobile app? What should you do now to make sure you’re compliant?

Episode 4: Wheels Up! Airport Retail

Guest: Kathy Viola, GM The Wharf, Madison Marquette

Airport Retail has been called the “sixth continent of luxury” by The Economist magazine. We discuss the unique world of Airport shopping with Kathy Viola, the former GM of Retail and Concessions for the Reagan National Airport in Washington, DC and Airport Retail Consultant with AirProjects, Inc. What can shopping centers learn from airports?

Episode 3: Let’s Get Personal(ized)…

John and Stephanie discuss Personalization – What is it? Why is it important? Plus ideas for helping you get started.

“I like my old example of personalization Petticoat Junction, and Mr. Drucker. When you walked into the store he knew what you bought and he said “We’ve got some more of this” or “How about this?” and that sort of is where we need to go on an automated sort of artificially intelligent, algorithmically driven, promotional opportunities to put the right thing for the right shopper at the right time.”